New logo for a hotel.
Ad for the Santa Barbara Visitor’s Guide incorporating the new logo and identity system.
Using the new logo, a new identity package was developed including letterhead, envelope, business card, notepad, postcard and brochure.
The brochure was to be used at the tourist center rack where the only the top of the brochure would be visible. Hence only the logo and textured background are featured on the cover. The inside shows off the rooms, grounds and common areas. The goal is to drive readers to the website.
letterhead, envelope, notepad
business card
brochure outside and opening flap
brochure inside